Founded by Robert Hyde and launched in 2004, 25thframe.co.uk has grown into a premier destination for UK and US weekend box office tracking, alongside a growing focus on global box office figures.
In 2020, we launched SaltyPopcorn as a companion site to expand our reach. This new platform introduced a dedicated members' hub, allowing cinema enthusiasts to connect, follow fellow fans, and track the box office performance of their favorite films in real time.
Why SaltyPopcorn? Because nothing beats munching on a bucket of SaltyPopcorn at the cinema! (Let us know if you disagree!)
From the beginning, our goal has been to provide an informative film platform that prioritizes users over profit. We are entirely independent. We don’t have a massive corporation trying to harvest your data or empty your wallet. While we do host a few minimal advertisements to help keep the lights on and pay the bills, we promise to keep them unobtrusive.
In the early days of the internet, we noticed a major gap in the market for a movie database focused purely on films and authentic audience perspectives.
Our inspiration came from the classic, community-driven era of the late '90s and early 2000s web. We loved the original IMDb and Box Office Mojo (before they were bought by Amazon), alongside Rotten Tomatoes and BoxOfficeGuru. We wanted to build on that legacy—giving movie fans a place to enjoy rich content, contribute their own thoughts, and indulge in a shared obsession with box office data.
More than 20 years later, our platform is still thriving. Through every digital evolution, we have continued to deliver breaking movie news alongside comprehensive weekly reports on UK, US, and global box office performance.
The true secret to our longevity is you. Our success relies entirely on hearing your perspectives, sharing your reviews, and sparking lively debates about the movies we all love—and the ones we love to hate.
Copyright © Salty Popcorn 2004 - 2026.