Coupled with bad reviews and not so good word of mouth the movie which was released at the box office last Friday (March 13th) the film will have one of the shortest windows of a major blockbuster.
The self isolation and lockdowns of the world during this unprecedented time of the coronavirus pandemic is setting new standards of box office to home entertainment window.
For big blockbusters the window has always been 3 - 6 months, unlike the 80's and 90's when the window from box office to VHS could be a year or more.
We live in a time now when people have much better home entertainment systems, as opposed to a 14 inch low quality TV with a mono speaker attached and the best way to see a film was at the cinema.
It will be interesting to see if this 'experiment' sets a standard or its just a temporary measure while the world deals with the viral outbreak.
SaltyPopcorn is where a lifelong obsession with cinema meets 20 years of elite tech experience. Founded by Robert, this premier UK film blog blends sharp movie criticism with deep digital expertise.
Robert's film journey started early at the historic Palace Cinema in High Wycombe. From working at Ritz Video Film Hire (later Blockbuster Express) for 8 years to spending six years studying Film and Culture at university, his passion for the silver screen is deeply rooted.
Before launching this platform, Robert taught himself web development and spent two decades driving growth for global digital giants:
Today, Robert has come full circle—combining tech mastery, SEO, and a love for movies to build the ultimate home movie database for film fans.
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