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Ten years since Star Wars Episode I teaser trailer

Ten years since Star Wars Episode I teaser trailer
Star Wars Episode I: The Phantom Menace
Can you believe that it's ten years today (November 18th) since the first teaser trailer for Star Wars Episode 1 was shown in the cinema for the first time? The internet was still in its infancy, as was DVD and staggered cinema releases were still a big thing for blockbuster film releases.

The event was huge and well hyped and although the trailer was released onto the internet few people had a fast enough internet connection at home to really download the trailer or steam it in a watchable fashion so American audiences really did to get to see it ahead of the rest of the world.

I was working at the time for a well known internet company and had access to a fast T1 connection and I remember waiting patiently that afternoon to download the trailer and watch it on the tiny 14 inch monitor I used to work with, I wanted to wait and see it on the big screen, but I couldn't wait until the new year to see this new Star Wars footage.

In the US the trailer was attached to a number of films at the time, two being The Waterboy and The Siege and the teaser can probably account for much of those films total gross. These days people choose to watch trailers on the internet and you rarely, if ever get people walking out of a screening once the trailers are over.

Was the trailer any good, my god was the trailer good, in fact the trailer as it turned out was better than the film itself. After seeing the trailer I got straight on the phone to a friend of mine who lives in California and arranged to fly to the US the following May so we could go and see the movie the night of release, which I did.

Did you get goose bumps down your spine the first time you saw the trailer? Was it one of the most exciting things you had seen since the trailer for The Return of the Jedi? Let us know you thought on the trailer and what you think 10 years later.

Just to refresh your memory here is the original Star Wars Episode 1 teaser trailer.

About Me

Meet Robert: Founder of SaltyPopcorn

SaltyPopcorn is where a lifelong obsession with cinema meets 20 years of elite tech experience. Founded by Robert, this premier UK film blog blends sharp movie criticism with deep digital expertise.

The Cinema Roots

Robert's film journey started early at the historic Palace Cinema in High Wycombe. From working at Ritz Video Film Hire (later Blockbuster Express) for 8 years to spending six years studying Film and Culture at university, his passion for the silver screen is deeply rooted.

The Digital Track Record

Before launching this platform, Robert taught himself web development and spent two decades driving growth for global digital giants:

  • Amazon – 8 years of website development
  • eBay – 3 years of e-commerce scaling
  • PayPal – 1 year of fintech strategy
  • Digital Agency Owner - 6 years running a digital marketing firm

Today, Robert has come full circle—combining tech mastery, SEO, and a love for movies to build the ultimate home movie database for film fans.

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